
Though there are dozens of elements one can take into account when buying an auto-themed watch, five factors undoubtedly stand above the rest. Please take this opportunity to enjoy TAG Heuer’s avant-garde world view.ĭuring the pop-up studio period, those who purchase a tourbillon or an eligible timepiece will receive an original watch winder or an original collector’s box.The Main Factors To Consider When Buying A Motorsport-Themed Timepiece

In addition, a special promotion will be held to celebrate the opening of this pop-up studio. We are exhibiting valuable museum pieces and heritage models. High complications such as racing chronographs and tourbillons, as well as new limited-edition products will be brought together, specially ordered from the TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland, for this pop-up studio. New products for 2022, including the model “TAG Heuer Carrera x Porsche RS 2.7” and the “TAG Heuer Monaco”, which became a hot topic when brand ambassador Jacob Eroldi wore it on his arm at the Academy Awards in May this year. In addition, in the boldly colored store based on blue and white, there are timepieces where you can feel the deep bond between TAG Heuer and motor racing, and a limited edition announced as a joint product design with Porsche, which will be in partnership from 2021. With colors inspired by motor sports and a design inspired by watch mechanisms, it expresses TAG Heuer’s avant-garde view of the world and the depth of its connection with motor racing. The TAG Heuer Concept Studio is an exclusive event space that epitomizes the brand’s 162 years of watchmaking know-how and its relentless pursuit of precision, performance and innovation. , It will open at Isetan Shinjuku Main Building 1F The Stage from October 12 (Wednesday) to October 18 (Tuesday), 2022. Tokyo, Japan – October 11, 2022: Swiss luxury watch brand TAG Heuer has launched the TAG Heuer Concept Studio, a new concept pop-up store that expresses the brand’s avant-garde watchmaking and deep connection with motor racing.
